Designed in the midst of New York’s fast paced fashion industry, Violet Ray’s practical utility-meets-trend approach shines through. Offering classic shapes with modern purpose; polished custom hardware, and varied textures juxtaposed, Violet Ray's mecca of ideas & inspirations are relayed into a streamlined product. Violet Ray invokes a familiar mood, while reconfiguring those ideas to portray a progressive, contemporary edge. Designs are ambitious at a attainable price point. The end result is a handbag that transforms a laid back weekend look, wows a friend on a night out & makes co-workers jealous…Spread the word & share the love – there's a lot to choose from and always more to be desired!